Cookie Policy

Cookie Policy

Effective as of February 5, 2022

We mentioned in our Privacy Policy that we use cookies and related technologies (collectively referred to as “cookies”) to provide you with the services accessible through our website (together the “Services”). 

This policy explains how we use cookies and similar technologies on our Services (the “Cookie Policy”).

  1. What is a Cookie?

A cookie is a small file consisting of a string of characters that can be placed on your computer or mobile device that uniquely identifies your browser or your device. This recognition helps the efficient operation of our site and Services.

We use both session cookies and persistent cookies.

  • We use a session cookie to identify you during a particular visit to the Heyden website. Session cookies expire after a short time, or when you close your web browser.
  • We use a persistent cookie to identify you over a longer period of time. (For example, if you asked us to keep you signed in, we would use a persistent cookie for that purpose.) Persistent cookies remain on your device for the set period of time specified in the cookie.
  1. Do we use Cookies?

Like most websites, we use cookies in the course of providing you with our Services. We use cookies and other similar technologies.

These technologies help us understand how our Services are being used, help you navigate our website, help remember your preferences, use features such as shopping baskets and generally improve your experience in using our website. Cookies can also help ensure marketing you might see online is more relevant to you and your interests.

  1. What cookies and related technologies do you use and why?

We mainly use cookies and related technologies to make our Services work and to improve our products. Some of the technologies we use include:

  • IP address: IP address is the short form for Internet Protocol address which is assigned by internet access providers to every computer that is connected to the internet. Website owners have access to IP addresses of their users. Using IP addresses, we and our partners can identify the country, state and city from which a computer is connecting to the Internet. IP addresses are, for example, used for IP geo-location purposes, e.g. by Google Analytics.
  • Device identifiers: We may also collect unique or persistent device identifiers so that we can identify your device. 

We use cookies to make our Services work, specifically:

  • To authenticate you and secure our Services: We use cookies to identify you, and monitor login data. This allows us to know, for example, whether you are logged in and from where. It also helps us to detect and stop fraud on our Services, as well as spam and illegal use. 
  • To remember your settings and preferences: We use cookies to recognize your browser and remember your preferences (such as your preferred language).
  • To improve performance: We use cookies to provide the best experience on our website. For example, we use cookies to speed up the loading of our Services. We also use them to remember items in your shopping basket.
  • To conduct analytics: We use Google Analytics cookies, including a cookie provided by Google Analytics, to collect anonymous traffic data to help us analyze how members and visitors access our website, and for other Analytics services relating to website activity and internet usage.
  • To process payments: Shopify, our payment processor may use cookies are part of the payment flow.
  1. How long do cookies last?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

  1. First and third party cookies

First-party cookies are cookies that belong to Heyden, third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for Heyden, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the internet. Our current business partners include:

Third Party

Type of cookie

More information and how to opt out

Shopify cookies

We use Shopify to assist us with the e-commerce checkout and to help ensure the security and relevance of our site. 

For a complete list of cookies that Shopify uses, please see:

Shopify Cookie Policy



(Facebook Custom Audience)

Interest-based Advertising This cookie allows us to target the advertising we do on Facebook more effectively.

Facebook Opt-out

Google (AdWords)

Interest-based Advertising This cookie is used to determine if you have accessed the website via a Google ad. So we and Google can recognize that somebody has clicked on a Google ad and then visited our website directly.

Google Adwords Opt-out

Google (Google Analytics)

These are third party cookies called "Google Analytics" and used to collect statistical information concerning site visits (e.g. which pages are most frequently visited, whether users receive any error messages, how the website was found). 

Please follow this link for more information on the privacy policies of the third party sites.

Safeguarding your data - Analytics Help

Google Analytics Opt-out

Tag Management System (Google Tag Manager)

We use Google Tag Manager as our tag management system that allows us to update measurement codes and related code fragments collectively known as tags on our website that are used for marketing and analytics purposes.

Further information about this service is available via Google.



We use Klaviyo as our email service provider to send email.

Further information about this service is available via the Klaviyo Privacy Policy.

Adobe Typekit

We use Adobe Typekit to display fonts on our website.

Further information about this service is available via the Adobe Typekit privacy policy.



As with any business, we may change or work with different partners from time to time. Information on deleting or controlling cookies can also be found at

  1. How to refuse the use of cookies

You may refuse the use of cookies by selecting the appropriate settings in your browser. However, if you do this you won't have access to many features that may make your browsing of our website and use of our Services smoother, and some of our Services may not function properly.

If you want to opt out of specific third-party cookies, please follow the links provided, consult the third party’s website or privacy policy as well as the cookie settings on your browser.

  1. Changes to this Cookie Policy

Our business changes constantly and our Cookie Policy will also change, so please review it frequently. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take reasonable steps to notify you.

  1. Contact Us

If you have any questions or comments or if you would like to exercise any statutory rights, please contact us via email: